Managing several Google My Business (GMB) locations sounds simple but it is not. Every location has its own details, reviews, and updates. A single mistake can harm visibility or confuse customers. Many businesses repeat the same mistakes without knowing it.
Tech Empires specializes in managing GMB profiles for businesses with multiple branches. With the right system, you can avoid these pitfalls and improve your online reputation.
1. Not Claiming All Locations
Some businesses set up a GMB profile for the main branch but forget the others. Unclaimed locations may show wrong details or outdated information. Competitors or strangers can even suggest edits to these unclaimed profiles.
Always claim and verify every location as soon as it opens. This gives you full control over the information. Tech Empires advises creating a checklist so no location is missed.
2. Using Wrong or Inconsistent Business Information
Google checks your business name, address, and phone number (NAP) for consistency. Even a small difference can confuse the algorithm and your customers. For example, “Street” vs. “St.” or a different phone extension.
Make sure every location has the same branding style, correct contact details, and the right map pin. Tech Empires helps businesses keep all their listings consistent across Google and other platforms.
3. Ignoring Reviews and Customer Feedback
Each location gets its own reviews. Some owners only respond on the main listing and forget the others. This makes customers feel ignored and reduces trust.
Create a system to check reviews daily or weekly for each branch. Reply to both positive and negative reviews. Thank customers, and handle complaints politely. Tech Empires provides review-management tools and training to make this easier.
4. Failing to Add High-Quality Photos for Each Location
Photos strongly influence customer choices. Old, blurry, or stock images do not build trust. Every branch should have real photos of the storefront, interior, staff, and products.
Add seasonal or event photos to keep the profile fresh. This helps customers recognize your place when they visit. Tech Empires recommends using professional photos when possible to improve click-through rates.
5. Not Optimizing Business Categories and Services
Each location can have slightly different services or specialties. Using one generic category for all branches limits search visibility.
Review your categories and services in GMB regularly. Add all relevant secondary categories, but do not stuff keywords. Tech Empires helps companies choose the right categories for each branch based on search trends.
6. Ignoring Local Posts and Updates
Many owners only post updates on their website or the main GMB profile. Local customers do not see this. Each location should post its own offers, events, and announcements.
Google values active profiles and shows them more in search. Use posts to promote seasonal discounts, new products, or local events. Tech Empires creates and schedules local posts for each branch to keep profiles active.
7. Not Tracking Insights for Each Location
Google gives data about calls, direction requests, and searches for each location. Many owners never look at it. Without insights, you cannot see what is working or what needs improvement.
Check these numbers monthly. Compare branches to find patterns. Use this data to plan marketing campaigns. Tech Empires offers detailed reporting dashboards for multi-location businesses.
8. Mixing Locations in One Account Without Structure
When all branches are inside one account without proper labeling, mistakes happen. You might upload photos to the wrong listing or update the wrong address.
Use location groups or sub-accounts in GMB to keep things organized. Name each location clearly. Train your team to follow a standard process. This saves time and reduces errors.
9. Skipping Regular Audits of Listings
Information can change – phone numbers, opening hours, or services. Google may also update features. Without regular audits, listings become outdated or incomplete.
Review each profile at least once a quarter. Correct any mistakes and update photos, services, and posts. Tech Empires includes regular audits as part of its GMB management service.
Boost Your Multi-Location GMB Success with Tech Empires
Managing multi-location GMB accounts takes planning and discipline. Common mistakes like unclaimed profiles, inconsistent information, ignoring reviews, or missing updates can cost you customers.
By following best practices and using tools or expert support, you can keep all your listings accurate and active. Tech Empires provides full multi-location GMB management to help businesses stay visible, trusted, and competitive.
A strong GMB presence at each location means more leads, better rankings, and happier customers.
